BluE Nexus and Toyota to strengthen sales structure of electrified systems to prepare for accelerated adoption of EVs

BluE Nexus Corporation, Anjo City, Aichi Prefecture, Japan, and Toyota Motor Corporation announced today that they will collaborate to prepare for the accelerated adoption of electrified vehicles by working together to increase their competitiveness in products related to electrification as well as to fortify their sales structure, including their technical support and services, among others, rendered to their customers.

Since its establishment in April 2019, BluE Nexus has been engaged in the development and sales of electric drive modules essential for electrified vehicles and in control calibration services for such modules. Meanwhile, Toyota, applying its strengths as a manufacturer of completed vehicles, has been selling entire vehicle powertrain systems, such as the Toyota Hybrid System, to other companies.

As they look toward the accelerated adoption of electrified vehicles, BluE Nexus and Toyota aim to join forces and use their core competencies, namely Toyota’s control calibration technologies for engines, batteries, and other major peripheral components as well as BluE Nexus’s well-developed lineup of electric drive modules, to respond to requests from all types of customers around the world.

Additionally, Toyota will provide a new investment contribution, taking a 10 percent stake of BluE Nexus to achieve this goal. Going forward, BluE Nexus and Toyota will work together to establish a sales structure wherein they will be able to mutually apply their core competencies, with BluE Nexus serving as the primary sales contact for electrification systems (except fuel cells) and Toyota providing technological support.

BluE Nexus and Toyota intend to strengthen their competitiveness in electrification systems and to contribute to the further adoption of electrified vehicles toward realizing a sustainable society.

Outline of BluE Nexus Corporation

Current From August 2020
Date of establishment April 2019
Location 1-3-2 Mikawa Anjo Minami-machi, Anjo City, Aichi Prefecture, Japan
Capitalization 50 million yen
President Kozo Yamaguchi
Ownership
Aisin Seiki Co., Ltd.
50 percent
DENSO Corporation
50 percent
Aisin Seiki Co., Ltd.
45 percent
DENSO Corporation
45 percent
Toyota Motor Corporation
10 percent
Principal lines of business Developing, calibrating, and selling electric drive modules for vehicle electrification Comprehensive electrification consulting; developing, calibrating, and selling electrification systems and modules
Previous articleLG Chem operating profit more than doubles Q2, upbeat on Q3 with sales likely up 25%
Next articleEuropean Metals Holdings, partnership agreement with EIT InnoEnergy to advance Cinovec lithium project